Senior strategists were spending 50+ hours per pitch on slide assembly. Win rate was sliding.
The agency was running ~6 pitches per month against the likes of Wavemaker and Brainlabs. Each one consumed ~50 hours of senior strategist time — but only ~12 of those hours were strategy. The rest was hunting for the right case study, rebuilding sector charts from scratch, restyling slides to the prospect's brand colours, and reformatting screenshots.
Result: strategists arrived at the pitch already burned out, and the deck quality plateaued. Win rate had drifted from 32% to 21% over 18 months while pitch volume stayed flat.
We were losing pitches because our best people were doing slide work at 11pm instead of thinking.
A pitch builder that drafts a 30-slide custom deck in under an hour.
We mapped the pitch workflow end-to-end with their head of new-business and two senior strategists. The bottleneck was clear: assembly, not thinking. We built a system that takes the prospect brief (or RFP) + their industry + a handful of strategist inputs, then assembles a draft deck pulling from three sources: the agency's case-study library, GA4-derived sector benchmarks, and a library of reusable strategy slides.
Critically, every slide carries provenance: hover any chart and you see the source case, dataset, or strategist who wrote the original framing. Reviewers can audit in two clicks instead of fact-checking the whole deck.
Six pitches over six weeks. Strategist time reallocated from assembly to strategy.
Pilot ran across 6 live pitches in 6 weeks — 3 retail, 2 fintech, 1 B2B SaaS. Strategists used the draft as a starting point, not a finished deck. Average time per pitch fell from 50 hours to 12 hours of senior time. The freed hours went into competitive analysis and creative concepting — the parts of the pitch that actually move win rate.
Win rate on the 6 pilot pitches: 4 won, 2 lost — 67%, vs the rolling 21% baseline. We are not claiming the tool won them — but we are claiming strategists had the bandwidth to fight properly.
First pitch where I wasn't editing slides at 1am in two years. We won it.
Where the agency landed after six weeks.
- Pitch prep time−75%12 d → 3 d
- Senior strategist hours / pitch−76%50 h → 12 h
- Win rate+11 pp21% → ~32% (pilot 67%)
- Pitches per month capacity+50%6 → 9 without hiring
- Time to first ROI—6 weeks
Extending the same retrieval engine into client reporting and brand-voice QA.
After the pilot, the agency commissioned phase 2: extending the retrieval and citation infrastructure into monthly client reporting (same problem, different deliverable) and into a brand-voice QA pass for creative drafts. Same backbone, different workflows.